Category Archives: Technology

Now I remember why I shop online, but still go to the mall

Posted on December 14, 2008 by Chris Heisel

[Erica](http://www.ericaendicott.com) and I went out for yearly Christmas shopping trip at [the mall](http://en.wikipedia.org/wiki/Lenox_Square). I’m not a huge fan of shopping in general, being a cheap bast^h^h^h^h^H tightwad. But even I am not above spreading holiday cheer, in fact I enjoy … Continue reading →

Posted in Personal, Technology | Comments Off on Now I remember why I shop online, but still go to the mall

What does CPM stand for?

Posted on November 30, 2008 by Chris Heisel

CPM is a fairly standard unit of measure in the online advertising business. It stands for **Cost per thousand** (the M is the Roman numeral for 1,000). What it’s measuring is the **cost per thousand [ad impressions] [ad-impression]**. Take [heisel.org](http://heisel.org) … Continue reading →

Posted in Business, Journalism, Technology | 10 Comments

What is an ad impression

Posted on November 29, 2008 by Chris Heisel

I’ve blogged previously about [various] [page-view] [Web] [visitor] [analytics] [visit] [terms] [pages-per-visit]. Almost all of those would be described as **audience** terms — they describe how people are viewing your site. Let’s take a stab at some **revenue** terms, starting … Continue reading →

Posted in Business, Journalism, Technology | 8 Comments

Feed flood: under control in NetNewsWire

Posted on November 26, 2008 by Chris Heisel

I’m a huge RSS addict. If something isn’t available as RSS, then I’m likely not reading it, certainly not when I sit down with [The Sunday Internet] [sunday-internet]. But my time to sit down with [NetNewsWire] [nnw] is limited during … Continue reading →

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Django cache keys: making them safer

Posted on November 25, 2008 by Chris Heisel

I posted some [code to make your Django cache keys safer] [my-snippet] over at [Django snippets] [django-snippets] the other day. This code evolved at [work] [ajc] over several months as we encountered a few caching challenges with [memcache] [memcache]. * … Continue reading →

Posted in Django, Programming, Python, Technology | Comments Off on Django cache keys: making them safer