Category Archives: Journalism

Analysis: Google News and fair use

Posted on April 8, 2009 by Chris Heisel

So, I can not stand the [brou ha ha over Google News and fair use](http://www.nytimes.com/2009/04/08/technology/internet/08google.html?ref=technology). It offends me on several levels, not the least of which is common sense. So for the dim, dull and dense out there, I decided … Continue reading →

Posted in Journalism, Technology | 4 Comments

What does CPM stand for?

Posted on November 30, 2008 by Chris Heisel

CPM is a fairly standard unit of measure in the online advertising business. It stands for **Cost per thousand** (the M is the Roman numeral for 1,000). What it’s measuring is the **cost per thousand [ad impressions] [ad-impression]**. Take [heisel.org](http://heisel.org) … Continue reading →

Posted in Business, Journalism, Technology | 10 Comments

What is an ad impression

Posted on November 29, 2008 by Chris Heisel

I’ve blogged previously about [various] [page-view] [Web] [visitor] [analytics] [visit] [terms] [pages-per-visit]. Almost all of those would be described as **audience** terms — they describe how people are viewing your site. Let’s take a stab at some **revenue** terms, starting … Continue reading →

Posted in Business, Journalism, Technology | 8 Comments

Django developer wanted at ajc.com

Posted on November 24, 2008 by Chris Heisel

We’re looking for a great Django/Python developer to join our small team at [ajc.com] [ajc]. Check out the job posting at [Django Gigs] [django-gig] or at [Craigslist] [craigslist]. Here are some of the benefits to working on our team: * … Continue reading →

Posted in Django, Journalism, Programming, Python, Technology | 1 Comment

What are pages per visit?

Posted on November 20, 2008 by Chris Heisel

If you’re tracking [page views](http://heisel.org/blog/2008/11/18/what-is-a-visitor/), [visitors](http://heisel.org/blog/2008/11/18/what-is-a-visitor/) and [visits](http://heisel.org/blog/2008/11/19/what-is-a-visit/) then you can calculate the next important metric in our jaunt down jargon lane… pages per visit. This one is just what it sounds like — the average number of page views … Continue reading →

Posted in Journalism, Management, Technology | 1 Comment