Monthly Archives: November 2008

What does CPM stand for?

Posted on November 30, 2008 by Chris Heisel

CPM is a fairly standard unit of measure in the online advertising business. It stands for **Cost per thousand** (the M is the Roman numeral for 1,000). What it’s measuring is the **cost per thousand [ad impressions] [ad-impression]**. Take [heisel.org](http://heisel.org) … Continue reading →

Posted in Business, Journalism, Technology | 10 Comments

Quoted in Good Morning Silicon Valley

Posted on November 30, 2008 by Chris Heisel

Quoted in Good Morning Silicon Valley – "Pixar completely understood that when you write your software hand-in-hand with the creative people writing the story, you are creating a revolutionary company." Amen.

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What is an ad impression

Posted on November 29, 2008 by Chris Heisel

I’ve blogged previously about [various] [page-view] [Web] [visitor] [analytics] [visit] [terms] [pages-per-visit]. Almost all of those would be described as **audience** terms — they describe how people are viewing your site. Let’s take a stab at some **revenue** terms, starting … Continue reading →

Posted in Business, Journalism, Technology | 8 Comments

Yesterday’s turkey

Posted on November 28, 2008 by Chris Heisel

Science is amazing. In my seriously novice hands I can take something seriously unappetizing like this: And turn it into this: The before photo is not of a [Dune navigator](http://dune.wikia.com/wiki/Guild_Navigator) but is instead our Thanksgiving day turkey breast in brine. … Continue reading →

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Giving thanks

Posted on November 27, 2008 by Chris Heisel

For a wonderful [partner](http://ericaendicott.com) in life, For the new space we call home, For the good health of my family, For the safety of my brother-in-law, For my challenging yet rewarding career, For the talented group I get to work … Continue reading →