Category Archives: Business

What is an ad impression

Posted on November 29, 2008 by Chris Heisel

I’ve blogged previously about [various] [page-view] [Web] [visitor] [analytics] [visit] [terms] [pages-per-visit]. Almost all of those would be described as **audience** terms — they describe how people are viewing your site. Let’s take a stab at some **revenue** terms, starting … Continue reading →

Posted in Business, Journalism, Technology | 8 Comments

Saving newspapers^h^h^h^h^h^h media companies: my $0.02

Posted on November 16, 2008 by Chris Heisel

[Jack Lail](http://www.jacklail.com/) has a [good round up](http://www.jacklail.com/blog/archives/2008/11/newspaper-execs-this-is-not-a.html) of suggestions offered to newspaper executives at an [American Press Institute summit](http://www.americanpressinstitute.org/pages/resources/2008/11/ceo_summit_on_saving_an_indust/). I agree with almost [every item on the list](http://www.jacklail.com/blog/archives/2008/11/newspaper-execs-this-is-not-a.html). But I’d be remiss if I didn’t share some thoughts on some … Continue reading →

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What is a page view?

Posted on November 13, 2008 by Chris Heisel

We use a lot of jargon in [newsrooms](http://www.flickr.com/photos/chicago_steph/3005686280/), and there’s even more [online](http://www.flickr.com/photos/jurvetson/21470089/). I thought I’d take an occasional stab at defining some online terms in the hopes of reaching across the aisle… of the newsroom. (Do newsrooms have aisles?) … Continue reading →

Posted in Business, Journalism, Technology | 1 Comment

Leading, not managing

Posted on November 8, 2008 by Chris Heisel

There are many categories of nerddom in which I fall, but today I had to share this bit of management nerddom from [an Cringley post about Steve Jobs](http://www.pbs.org/cringely/pulpit/2008/pulpit_20081107_005502.html): Dell and HP have the odd strategic initiative, like getting into or … Continue reading →

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Web natives and journalism

Posted on May 8, 2008 by Chris Heisel

The Journalism Iconoclast » Web natives need to lead Web operations: “I mean honestly would you stick a bunch of Web people with little print experience in charge of a print publication? I guess if you wanted to fail you … Continue reading →

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