Author Archives: Chris Heisel

NYTimes to battle USA Today

Posted on December 4, 2003 by Chris Heisel

[The New York Times](http://www.nytimes.com) is going to soon be offering a free version of its [digital-replica edition](http://homedelivery.nytimes.com/HDS/Transition.do?mode=EE&ExternalMediaCode=N22AA) to patrons of [Wayport](http://www.wayport.net/), a provider of hotel and travel Wi-Fi hotspots. (via [Poynter](http://www.poynter.org/column.asp?id=31&aid=56243)) What does this have to do with [USA Today](http://www.usatoday.com/)? … Continue reading →

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Usability of digital editions

Posted on November 14, 2003 by Chris Heisel

“E-media Tidbits”:http://www.poynter.org/column.asp?id=31&aid=53888 has an item about the usability of digital replica editions. (See “previous”:http://www.heisel.org/archives/2003/10/29/taking_a_liking_to_digital_replicas.php) While I can’t read German, the overview presented indicated that its seen as an extension of the print version, rather than the Web and that it … Continue reading →

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Video ads on news sites

Posted on November 7, 2003 by Chris Heisel

“Editor and Publisher”:http://www.editorandpublisher.com reports that the two “Denver”:http://www.denverpost.com “papers”:http://www.rockymountainnews.com/ have begun “selling video ads”:http://www.editorandpublisher.com/editorandpublisher/headlines/article_display.jsp?vnu_content_id=2016756. I was unable to find any of those ads on the site today, but the “E&P article”:http://www.editorandpublisher.com/editorandpublisher/headlines/article_display.jsp?vnu_content_id=2016756 says that they do *not* start playing automatically — … Continue reading →

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Beyond the click-through

Posted on November 5, 2003 by Chris Heisel

The New York Times has a good article about the ever changing face of advertising metrics. Google is now offering a piece of code that advertisers can place on their site to track users that come from Google-placed ads. The … Continue reading →

Posted in Business, Management | 4 Comments

Breaking news makes the case for standards

Posted on October 31, 2003 by Chris Heisel

E-media Tidbits has an item about how the San Diego Union-Tribune was swamped as the nation hit their servers to find out about the wildfires. Just a friendly reminder from Waspy the standards bug: Standards-based layouts save you bandwith! Some … Continue reading →