“E-media Tidbits”:http://www.poynter.org/column.asp?id=31&aid=53888 has an item about the usability of digital replica editions. (See “previous”:http://www.heisel.org/archives/2003/10/29/taking_a_liking_to_digital_replicas.php)
While I can’t read German, the overview presented indicated that its seen as an extension of the print version, rather than the Web and that it scored well with novice computer users.
As I “mentioned previously”:http://www.heisel.org/archives/2003/10/29/taking_a_liking_to_digital_replicas.php, digital replica editions may be a good way to extend your brand to older users who fell away from the print version for various reasons (delivery problems, etc.).
I stand by the thought that replica’s are not a replacement for traditional news Web sites — these are being accessed by younger groups and will, in some form or another, represent a strong distribution method for newspapers among a younger audience.
