Wii Fitness Coach: A missed conversion

Posted on December 31, 2008 by Chris Heisel

Today, something totally unprecedented happened.

I. Clicked. On. An. Ad.

I was updating my weight and nutrition info in [Gyminee](http://gyminee.com) and I was served the relevant and targeted ad seen here:

Wii Fitness Coach Ad

I’m on a fitness and weight loss site, and I had just gotten a Wii Fitness balance board for Christmas, so I clicked on the ad because I wanted more information about the product.

And where did I land upon clicking that ad. What sort of well crafted, targeted landing page did I arrive at? Let me offer up people’s exhibit number 2 below:

Landing page for Wii Fitness Coach ad

That’s right, a generic “Here are some games from Ubisoft, possibly the one you’re interested in, possibly not” page. And to answer your question, the My Fitness Coach product did not appear on the page.

Whomever setup that campaign for My Fitness Coach might want to rethink the destination page for their ad.

It should probably include information about, you know, the product?

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Wisconsin Cheese Cupid

Posted on December 31, 2008 by Chris Heisel
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Social is the key part of social media

Posted on December 31, 2008 by Chris Heisel
  • Social is the key part of social media – A good writeup for newsrooms. Although I'd suggest that rather than a social media editor, or a blogging editor, we have to start thinking about these a products that need product managers and not content that needs editing.
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Songbird path to Agility

Posted on December 31, 2008 by Chris Heisel
  • Songbird path to Agility – I keep feeling like we should be a little more formal in our agile-ness at work, but not at the cost of "getting things done."
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Work Ethic 2.0: Attention Control

Posted on December 30, 2008 by Chris Heisel
  • Work Ethic 2.0: Attention Control – I totally agree, but I think the author focuses on non-work distractions a little too much like Facebook and Twitter.

    Total focus includes knowing what meetings to not attend, what meetings not to call, what e-mails to ignore, what e-mails not to send, etc.

    I'd say it even bubbles up beyond the individual level — what is the company itself focused on. How many initiatives can it really tackle at once, at a level of focus that makes them effective?

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