Thoughts on the Impending Death of Information Architecture
Some very salient points about attempting to model how you think your users will think vs. using technology to capture how they’re actually thinking.
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By day, I'm a product manager serving a group of fantastic engineers at Square.
By night, I fight crime and solve mysteries with a robot pal of my own creation.
By midday, I like a snack, generally a cookie.
Part of this biography isn't true (hint, I like cookies and engineering, I don't own a robot)