It’s working.
If part of Apple’s strategy is to leverage their pop-culture status (thanks to the [iPod](http://www.apple.com/ipod)), along with the new, very reasonably priced [Mac mini](http://www.apple.com/macmini/), to get folks talking about Macs, (and to continue to talk about iPods) — then I have good news for you… it’s working.
I just got an e-mail from my parents, who are as far from being pundits, analysts, technologists, or any other term in that vein.
My mother’s used a PC for as long as she’s been computing.
My mother still uses a PC at work running Windows 95.
My mother used a Pentium (no bloody 2, 3 or 4) box until it literally stopped working, because she doesn’t like to change her computing environment.
My mother just e-mailed me and asked me what I thought about the new Mac mini.
It’s working.
So, to whomever coined the term “Mom Mac” for the new mini, that was a very apt name indeed.
**Update**: My mother has made the news! [News.com](http://www.news.com) included her in [an article about the Mac mini’s appeal](http://news.com.com/2102-1047_3-5535728.html?tag=st.util.print “How big will the Mini be?”), (she’s at the end).
