Monthly Archives: November 2003

Usability of digital editions

“E-media Tidbits”:http://www.poynter.org/column.asp?id=31&aid=53888 has an item about the usability of digital replica editions. (See “previous”:http://www.heisel.org/archives/2003/10/29/taking_a_liking_to_digital_replicas.php) While I can’t read German, the overview presented indicated that its seen as an extension of the print version, rather than the Web and that it … Continue reading

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Video ads on news sites

“Editor and Publisher”:http://www.editorandpublisher.com reports that the two “Denver”:http://www.denverpost.com “papers”:http://www.rockymountainnews.com/ have begun “selling video ads”:http://www.editorandpublisher.com/editorandpublisher/headlines/article_display.jsp?vnu_content_id=2016756. I was unable to find any of those ads on the site today, but the “E&P article”:http://www.editorandpublisher.com/editorandpublisher/headlines/article_display.jsp?vnu_content_id=2016756 says that they do *not* start playing automatically — … Continue reading

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Beyond the click-through

The New York Times has a good article about the ever changing face of advertising metrics. Google is now offering a piece of code that advertisers can place on their site to track users that come from Google-placed ads. The … Continue reading

Posted in Business, Management | 4 Comments